Supporting a cutting-edge motion simulation business from an idea to a global leader
The Client: Dynisma
Dynisma is a fast-growing manufacturer of motion simulators for the motorsport and the automotive industry. It has scaled from a Bristol-based start-up into a globally-recognised company in its sector, with customers in the UK, USA, and Europe.
As testament to its rapid expansion, Dynisma has been recognised in the Sunday Times’ list of 100 Fastest Growing Businesses, and it was named as one of the UK’s fastest growing founder-led businesses in the FEBE (for entrepreneurs by entrepreneurs) Growth 100.
Its motion simulators have filled a gap in vehicle development by delivering real-world correlation – essentially, making it feel more real. It is now a global leader in high-performance simulation technology and its systems are trusted by motorsports teams in Formula 1, and Formula E (among others). Clients include leading automative manufacturers worldwide, such as McLaren Automotive and Ferrari.
The company was founded in 2017, and since then its growth trajectory has seen it scale significantly, and it now employs over 100 people.
How we’ve helped:
We met Ash Warne, the founder of Dynisma and a former Formula 1 engineer back in 2016, before the company was even formed and Dynisma was in its nascent stages.
We spent time with Ash in meetings and calls to discuss his ambitions for the business. We then assisted with customer contract negotiations (the first sale being to Ferrari) and with investment work.
Dynisma is a great Bristol business and we’ve enjoyed playing a part in their successful scale-up journey. From the start, we’ve invested time to get to know Ash and the leadership team, and understand the ins and outs of the business so that our advice adapts as their requirements change.
Investment work:
Dynisma carried out various financing rounds, and we supported by drafting and negotiating the contracts with investors.
Commercial work:
Intellectual property is central to Dynisma’s business model. It has a growing patent portfolio and multiple proprietary technologies, which drive its expansion. We have helped Dynisma to protect these valuable intangible assets through the customer contracts we have drafted and helped negotiate.
Having worked with this client for so long, we understand the key issues behind the contracts. That means that we can negotiate contracts more quickly, focusing only on the points that really matter.
