Duel, the UK’s leading brand advocacy platform, has secured a £1.8 million funding round led by Downing Ventures, Publicis Groupe, London Co-Investment Fund and University of Bristol Enterprise Fund.

Duel’s SaaS technology helps brands drive word-of-mouth sales, engage and retain customers, and build loyal brand communities. The investment will be used to develop Duel’s suite of brand advocacy tools, advance its patented curation AI and rapidly hire more community and brand experts to support the growing number of brand builders pioneering the Brand Advocacy category.

Legal advice was provided by Roxburgh Milkins Limited.

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