Celebrating 20 years - 2003 to 2023

Innovative digital marketing platform

Company bio:  Duel is a customer advocacy marketing platform, helping brands and retailers sell more by turning their customers into advocates. It then uses this advocacy to build emotional connection and make every element of their marketing, advertising, and eCommerce more effective.  A graduate of the Webstart Bristol incubator, Duel has won multiple plaudits from the marketing industry and tech community alike.  It was selected for the Oracle Startup Cloud Accelerator Program and the Publicis 90 start-up programme.

Founder: Paul Archer founded Duel after returning from a trip around the world in a black cab (yes, really, you can read about it here).  Duel evolved from Daredevil Project, an app studio and mischievous photo challenge events company.

How we’ve helped: We’ve helped guide Duel though numerous funding rounds and helped ensure it has the necessary agreements in place with its customers and partners.

Location: London and Bristol

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