Duel, the UK’s leading brand advocacy platform, has secured a £1.8 million funding round led by Downing Ventures, Publicis Groupe, London Co-Investment Fund and University of Bristol Enterprise Fund.
Duel’s SaaS technology helps brands drive word-of-mouth sales, engage and retain customers, and build loyal brand communities. The investment will be used to develop Duel’s suite of brand advocacy tools, advance its patented curation AI and rapidly hire more community and brand experts to support the growing number of brand builders pioneering the Brand Advocacy category.
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“Thanks to Charles and Laura for all their support. They have helped us through several funding rounds now and we value their down to earth approach and flexibility in getting things done. They understand our business and have been proactive in finding solutions that suit us for the long term, rather than just ticking a box”.
Paul Archer,
Founder & CEO, Duel